Atari issuing cease and desist letters to websites – huh?

This.

My feelings over Atari recent spate of cease and desist letters to websites pertaining to the Atari 2600 are reflected in a far-more articulate response at Atomic PC’s website. I merely wanted to add my voice to the chorus.

Given Atari allegedly gave the community their blessing to develop for and celebrate the history of the Atari 2600 more than a decade ago, it seems a bit petty to go after websites covering the platform. It’s certainly within their legal right to do so, but it does beg an ethical question. Given the enduring value of the brand “Atari” is attributable in part to the ongoing development, discussion and celebration of its legacy by fans, it seems unusually short-sighted to tarnish this reputation by attacking the very people who have assisted in building the ongoing awareness, and by extension value, or Atari.

Hopefully this is the last of such tomfoolery for 2011. It rounds off a trio of arguably anti-consumerist measures by some of the big names in the gaming sector (Sony removing Linux support from the PS3; Capcom’s unoffocial “DRM” for Resident Evil: The Mercenaries 3D on the 3DS; and now Atari and their IP battle for URLs and websites), so hopefully we can all move on from here.